If you’re in the business of branding, you know that images are key. Whether it’s creating an eye-catching logo or taking stunning product photos for your website, visuals can make or break your brand. But what’s the best way to go about getting professional photography? Should you hire an in-house team or work with a freelance brand photographer? In this blog post presented by James Hickey Studio, we will discuss why going with a freelance brand photographer can be more beneficial than putting together an in-house team.
Working with a Professional Provides Access to Their Years of Experience
When working with a freelance brand photographer, you have access to their years of experience and expertise in the field. This means they understand the ins and outs of branding, so they know exactly what type of image will best represent your product or service. They are also familiar with trends in the industry, so they can help create photos that will stand out from your competition. Additionally, they are skilled professionals who have been honing their craft for years and have access to high-quality equipment, which can help ensure that your photos look as good as possible.
Putting Together An In-House Team Can Be Time-Consuming and Expensive
If you choose to put together an in-house team, it offers more creative control but is often more time-consuming and expensive than hiring a freelance professional. You will need to find someone with experience in photography who is willing to take on the role long term, and then spend time training them in how to capture images that accurately represent your brand. Additionally, if you decide to hire multiple people for different areas, such as photo editing or video production, this could become quite costly over time due to salaries and benefits packages.
Working With A Pro Means You’ll Have The Benefit Of Their Experienced Creative Eye
When working with a pro photographer, not only do you get access to their years of expertise, but also to their experienced creative eye. They understand light direction and composition and know how these elements can be used to make powerful images that draw people into your message while still staying true to your company values and mission statement. This knowledge may be hard to come by when putting together an in-house team, which could delay projects significantly over time. This isn’t always feasible when trying to meet tight deadlines or budgets.
You Can Use Adobe Express Tools To Make Marketing Materials For Your Brand Easily
When you have high-quality photos from a professional, you can make use of Adobe Express tools, which makes creating marketing materials for your brand fast and easy. The quality of these images ensures that no matter how you share them, they’ll always look sharp. Here are a few things you can make using Adobe Express’s intuitive tools:
- Just getting started with your visual identity? Create an eye-catching logo in just minutes using the templates available. This is a great way to build a professional-looking branded image that helps you stand out from your competitors.
- Make a stunning fashion collage to be shared online or printed on cardstock for events. This is a great way to draw attention to a new campaign or show off your latest work. Adobe makes the process easy with a variety of templates.
- Create an eye-catching business card that shows off your personality. Whether you’re in the fashion, TV, or movie business, having a memorable business card is a must for networking. Stand out from the crowd with customizable options.
- Have an Instagram shop? Make an eye-catching post with a stunning image and clear text. You can customize your post using brand colors or your logo so that followers know immediately that it’s you.
Hiring a freelance brand photographer can be a great way to get professional photography services without having to put together an expensive and time-consuming in-house team. Not only do pros provide access to their years of experience, but they also offer creative insight into what type of imagery best represents your brand while giving guidance on industry trends at the same time. Not only that, but with your finished photos, you can quickly create projects to spread the word about your products or services without having to hire a marketing team.
Have a question for James Hickey? Reach out today to talk about your photography needs.