Adore 2017 Denim Campaign, by Fashion Photographer James Hickey

james hickey

8 years ago

Adore 2017 Ad Campaign

Denim Campaign by Fashion Photographer James Hickey

By Tatiana Junqueira

Adore Apparel is upping it’s brand ante with the addition of some fresh denim looks for 2017 and chose fashion photographer James Hickey to shoot this year’s campaign. The new ready-to-wear separates in distressed washes and the on-trend patches are, besides rad, admittedly a nod to the millennial market. Still, denim is ageless, and wears well with the brand’s classic crochets, patterned separates, knitwear, and furs. It just adds a little “badass” to the brand.

L.A.’s urban landscape was just the background to showcase this year’s new denim and knitted looks, so James expertly scoped the rooftops for one of the most diverse settings. It doesn’t get much lovelier than Ms. Maryam Zolghadr, this season’s model. Besides being gorgeous, she masterfully captured the Adore woman aesthetic – worldly, strong, lovely, sexy and cool. MUA Sameerah Hoddison kept the makeup neutral, gloriously enhancing Maryam’s natural coloring. Hair stylist Andy pumped up her curls for a simply gorgeous final look.